Please reconsider this reformulation
Dear Ethique, it was the instructions that needed to change, not the formula. I use Heali Kiwi but had to get the concentrate for my husband. Initially I got this reformulated gentle shampoo concentrate, which is a powder… except when it is hardened and caked on in the box. This has happened three out of four times I’ve purchased it. I then tried the old formula… what a difference. The solid blocks are so much easier to handle. For both formulas I had to mix them in a pan on the stove, but the old formula melts easier and doesn’t result in clumps that are almost impossible to dissolve like with the new formula. The old formula’s texture is also better, more uniform and creamy. I am stocking on the old formula but when it runs out, I might need to find an alternative. I don’t want replacement product, I want a consistent product every time I purchase it.
Ethique New Zealand
Thank you so much for sharing your feedback with us and for flagging this with us!
You are right in that, this isn't what it is supposed to look like. This is caused by our concentrates getting exposed to humidity/moisture, so we have been working hard to come up with a way to stop this from happening.
We are currently rolling out our concentrates with a little bag that sits inside our home-compostable box. The complexity of using a home-compostable box is that they can be very fragile, and we want to ensure that these concentrates arrive to you safe, secure, and ready to mix! Of course, the little bags inside are compostable, biodegradable, and made from a renewable plant source.
In saying all of this, we are still rolling this out, so it's not available in every region yet.
We do still have a few of our older formulations of our Gentle Shampoo Concentrates in stock, and as a part of our product guarantee, I'd love to send 2 out to you so you are stocked up! If you're interested in this, can you please flick us an email at firstname.lastname@example.org alongside your delivery details? Alternatively, I can refund this one, if purchased via our website 😊