Gentle Shampoo Concentrate
Gentle Shampoo Concentrate
Gentle Shampoo Concentrate
Gentle Shampoo Concentrate
Gentle Shampoo Concentrate

Gentle Shampoo Concentrate

Rated 3.6 out of 5
Based on 28 reviews
Sale price$15.00 NZD

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Quantity:

Hate plastic bottles but love a liquid shampoo? Meet Ethique concentrates – your new best friend! This box makes 350ml of liquid shampoo to ensure you look like you just stepped out of a salon – all without the plastic waste.

With no added fragrances, this unscented shampoo gently cleanses touchy scalps with the utmost care. Made with babassu oil and betaine (from sugar beets!) to nourish and smooth, and pH balanced to leave your hair soft and shiny.

Learn more about our revolutionary Concentrates range here. Or browse our entire line of shampoo products.

  • For touchy scalps
  • Soap-free, unscented formula
  • With babassu oil to soften
  • With betaine to smooth
  • Safe for colour-treated hair
  • Makes 350ml of liquid shampoo

Same amazing concentrate - now inside a home-compostable bag! You may notice that our concentrated powders now have slightly different packaging: a little bag which sits inside our home-compostable box. A complexity of using a home-compostable box is that they can be very fragile, and we want to ensure that these concentrates arrive to you safe, secure, and ready to mix! Of course, the little bags inside are compostable, biodegradable, and made from a renewable plant source. Depending on your region, the packaging you receive may vary as we transition to include the clever little bags. If you have any questions, drop us a line.

Net weight: 50g (1.76oz)

The Ethique Guarantee: Trying new products might feel intimidating, so we’re here to boost your confidence! Try out a mini size first, or email our Miracle Workers for a custom recommendation. If you buy a product and it’s just not working out, return it to us for a full refund with our 100% satisfaction guarantee*!

1. Pour entire contents of box into a heat-proof jug.
2. Add 300ml (10.14 fl.oz.) of just-boiled water and gently stir till with a fork until the powder has dissolved. The key word here is *gently*. Otherwise, you’ll get a whole lotta foam on your bench that you’ll then need to deal with.
3. Allow it to cool slightly, then pour the mixture into a bottle you already own and pop a label on it. Give it a few shakes while it’s cooling.
4. Once made, use your liquid shampoo within six months.

Massage into wet hair; starting at the roots and working down the ends. Apply a coin size amount to wet hair and scalp. Massage in well to create a creamy lather before working down ends. Rinse for bouncy, refreshed, healthy-looking hair.

Use any plastic or aluminum container – it’s best to choose something that is shatter-proof. Even better if it has a pump to make washing a little easier.

Hydroxypropyl starch phosphate, sodium cocoyl isethionate, sodium coco-sulfate, gluconolactone, betaine, sodium methyl cocoyl taurate, maltodextrin, glycerin, xanthan gum, sodium benzoate, sodium isethionate, Orbignya oleifera (babassu) seed oil, calcium gluconate

Potential allergens: Coconut

Scientifically-proven, natural ingredients

What's in our Gentle Shampoo Concentrate

Reviews

Rated 3.6 out of 5
Based on 28 reviews
average rating 3.6 out of 5
Based on 28 reviews
  • 5 Stars
    11 Reviews
  • 4 Stars
    6 Reviews
  • 3 Stars
    4 Reviews
  • 2 Stars
    3 Reviews
  • 1 Star
    4 Reviews
61% of reviewers would recommend this product to a friend
Customer photos and videos
28 Reviews
Reviewed by Ana H., from Australia
Verified Buyer
I don't recommend this product
Age Range
25 - 34
My hair texture
Medium
My hair shape
Wavy
My oil production
Moderate
Rated 1 out of 5
Review posted

Wouldn’t buy again

It came as a solid bar in the box, not as the powder described), and took a long time to dissolve in hot water when mixing. It hardly lathers so I find I’m using a lot of it and it won’t last any where near the number of washes advertised. I have liked Ethique products in the past and love the sustainability initiative, however this product is not economical.

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Ethique New Zealand

Kia ora Ana,

Thanks so much for taking the time to leave a review, although I'm so sorry to hear that you didn't love this one!

Our concentrates are low lather although this shouldn't mean that you need to use more. We do have a product guarantee, and I'd love to send a few minis of our Shampoo bars your way so you can find a product better suited for you. If you're interested in this, can you please send us an email at hello@ethique.com along with what your roots are like e.g. oily, dry etc and your delivery details 😊

~ Georgia

Reviewed by Polly, from United Kingdom
I recommend this product
Rated 5 out of 5
Review posted

Lovely

Lovely

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Reviewed by Wong, from Hong Kong
Verified Buyer
I don't recommend this product
Age Range
35 - 44
My hair texture
Thick
My hair shape
Straight
My oil production
Moderate
Rated 2 out of 5
Review posted

Hard to lather

I really want to love this, but I can't. It really hard to lather. I tried to follow the suggestions that not use too much shampoo, it still doesn't work. I have to wash my hair three times or more. I tried the old formula that is easier to lather. I like the old formula. Please keep the old formula!

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Reviewed by Charlotte, from United Kingdom
Verified Reviewer
Age Range
35 - 44
My hair texture
Thick
My hair shape
Wavy
Rated 3 out of 5
Review posted

I want to love this..

I keep buying this version of the conditioner concentrate while the nourishing one is out of stock (has been for a while now, I’ve bought this three times). Each time the powder is completely solid in a block. The first time I thought I might have got a bad batch, but all three have been the same now. It’s really hard to break up, so I do it in a blender and whizz with boiling water in there. It’s still lumpy and gritty and clogs up the pump in my bottle. However, it does work. Not as effective on my dry hair as the nourishing one, but a good second best (the orange one isn’t for me). I’ve started mixing with a bit of olive oil too, which seems to work better with my dry hair.

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Reviewed by Ruth A M., from United States
Verified Buyer
Age Range
65+
My hair texture
Fine
My hair shape
Wavy
My oil production
Dry
Rated 3 out of 5
Review posted

It's early yet

I was able to get it mixed with water easily enough, and luckily it fit into the container I had ready for it. I love that it's unscented and lathers up well. I don't love that my scalp still itches.

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