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FAQ

Yes. Everything in them is plant-based, and they’re certified cruelty-free too. Unlike some purple shampoos that rely on synthetic dyes, these use beetroot powder for the pigment.

Purple shampoos and conditioners are designed to fight brassiness. The violet pigments sit opposite yellow and orange on the color wheel, so they cancel out those brassy tones that creep into blonde, silver, and gray hair. Ours use beetroot powder instead of synthetic dyes, so you get a more natural purple shampoo experience without the harsh extras.

You can. They’re safe for color-treated hair and don’t have SLS or SLES, which often leave hair dry. Plenty of people with platinum highlights, balayage, or even darker hair with some blonde streaks say the bars help keep their shade brighter for longer. Results vary depending on hair type and porosity, but most find it helps hold back the brass.

You can—and many people with natural white or silver strands find it makes a big difference. Over time, white hair often picks up yellowing from the environment. A purple shampoo bar helps cancel that out. The conditioner adds moisture too, so the result isn’t just brighter color but softer, healthier hair overall.

For starters, one bar replaces two or three bottles of liquid shampoo or conditioner. That’s months of use in one small block. They’re vegan purple shampoo and conditioner bars, cruelty free, and free from sulfates, parabens, and synthetic dyes. And of course, no plastic packaging. Healthier hair, less waste—that’s the trade most people are happy to make.