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The Problem
The beauty industry has a serious plastic problem, from packaging to microplastics in formulas. We're leading the charge to solve it—creating innovative, plastic- and microplastic-free products that prove effective beauty doesn't have to come at the expense of our planet and our health.
The Solution
We don't sugar-coat environmental challenges, but we focus on solutions—innovative, accessible, and delightfully effective. We prove sustainable choices can surpass traditional beauty products. Through performance-driven formulations that really work and clever packaging, we make eco-conscious living not just possible, but irresistibly appealing.
Together We've Made An Impact
Smaller Footprint
We formulate all our products without plastic or microplastics.
All our packaging breaks down completely in home compost within 12 months.
We source our clean ingredients through verified sustainable supply chains.
Our entire range is certified vegan and has never been tested on animals.
Bigger Impact
2% of every sale goes directly to environmental and social charities each year. Our ongoing commitment to change.
1 tree planted for every order. With over 700,000 trees planted, we're creating habitats and fighting climate change with every purchase.
We're one of the highest-scoring B Corps globally, setting new standards for social and environmental impact.
We track and reduce emissions at every step. Through local manufacturing and smarter shipping choices, we're proving sustainable scaling is possible.
