Give your locks a daily dose of brilliance. This vitamin-packed shampoo, featuring vitamin C, vitamin B5, and coconut oil, is your ticket to hair that feels soft, looks shiny, and radiates health. It's the perfect way to start your day, leaving your hair ready to face whatever life throws its way.
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Net Weight: 110 g / NET WT 3.9 OZ
What's in our EVERYDAY SHINE Shampoo Bar
This was my first time trying this bar, I am happy with the smell, lather, and overall quality. I also like the new moon shape, I have found they don't get soggy at all, compared to the previous square ones.
I tried the old formula volume bar from Ethique which stripped my hair too much, making my scalp oily quickly. This bar suits me much better. Plus I feel it foams up more quickly. However, it doesn’t dry as quickly as the old volume bar. Not sure if it’s the shape or the formula but I don’t think this one will last as long. Overall I recommend giving this bar a try if the volume bar didn’t work for you.
Same great product in a fun new shape!!
I don’t like the shape. Your products last for ages but every time I seem to get another product, you change the shape or size.
I am a long time customer and this shampoo has always been my ride or die. I just used the new bar and from the first lather I could tell that you changed the ingredients. Also not a fan of the fact that the new packaging isn’t compostable. I want to see you all succeed but not at the cost of the quality of your products. So currently I’m leaning disappointed and sad. The price goes up and the quality goes down.
Thanks so much for sharing your thoughts, Debra—and for being such a long-time supporter. We completely understand how important consistency is, especially when you've had a favourite for so long.
There has been a small update to the Everyday Shine Shampoo formulation (formerly Pinkalicious), with the addition of Vitamin C and Vitamin B5 to help support scalp and hair health—but the core cleansing performance and gentle surfactant base remain the same. We’ve also refreshed the look and shape of the bar to improve usability, and we know this can feel like a big change when you’re used to a favourite.
To clarify—yes, our packaging is still home-compostable and recyclable. The new foil detail is just a design update, and it won’t affect its ability to break down safely in your compost bin. We just made it a little shinier while keeping it planet-friendly. 🌎✨
As for pricing, we’ve simplified things so that all shampoo and conditioner bars are now $17 in the US (that’s a $1 increase for shampoo and a $1 decrease for conditioner). These small adjustments help us keep our quality high while staying accessible, especially as material and production costs rise.
We really value your feedback and hope you’ll give the new bars a little more time—but if not, we’re always here to help find something that works better for you.
Thanks again for being part of the Ethique community 💚
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