Curl-Defining Solid Shampoo for curly and coily hair
Before - frizz, undefined, dehydrated. After one use - defined, moisturised, bouncy.
Powerful duo - solid shampoo and conditioner. 8 liquid bottles* *Based on 220ml shampoo/350ml conditioner bottles
Increases shine by 70% after one use* *Clinically tested when used with Curl-Defining Conditioner versus damaged hair.
Clean, powerful ingredients: Shea Butter - curl defining moisture that doesn't weigh hair down. Cocoa Seed Butter - smooths and softens for touchable curls. Glycerine - hydration magnet for bouncy, defined coils.
50,000+ five-star reviews
Easy to use and hold. Wet bar and hair, swipe directly on scalp and rinse completely. Medium Lather.
Effective, clean, ethical. Cruelty free international, animal test-free Peta vegan, Certified B Corporation

CURL-DEFINING Shampoo Bar

$24.00

This sulfate-free champion is your secret weapon for defined, frizz-free locks that command attention. It gently cleanses while infusing moisture, thanks to cocoa and shea butters. The payoff? Soft, bouncy curls that spring to life with natural definition. 

Not sure which bar to choose? Take our quick quiz to find your perfect match.

Sizes:
SHAMPOO
SHAMPOO AND CONDITIONER
Quantity Limited to 5

Shea butter - Nature's moisturiser for soft, defined curls

Cocoa seed butter - Frizz-fighting hydration boost

Glycerine - Humectant that locks in moisture

Curl-Defining Shampoo:
Sodium Cocoyl Isethionate, Stearic Acid, Sodium Cocoyl Glycinate, Coconut Acid, Theobroma Cacao (Cocoa) Seed Butter, Butyrospermum Parkii (Shea) Butter, Betaine, Behentrimonium Methosulfate, Brassica Alcohol, Sodium Isethionate, Aqua (Water), Lactic Acid, Fragrance (Parfum)¹, Guar Hydroxypropyltrimonium Chloride, Glycerine, Cymbopogon Flexuosus (Lemongrass) Oil, Benzyl Alcohol, Sodium Chloride, Dehydroacetic Acid, Mica, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Tartaric Acid, Potassium Benzoate, Sodium Benzoate, Citral², Geraniol², Linalool², Titanium Dioxide (CI 77891), Chromium Oxide Greens (CI 77288). ¹Natural fragrance. ²Component of essential oils and fragrance.

Curl-Defining Conditioner:
Behentrimonium Methosulfate, Brassica Alcohol, Theobroma Cacao (Cocoa) Seed Butter, Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Glycerine, Caprylic/Capric Triglyceride, Stearic Acid, Ricinus Communis (Castor) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Fragrance (Parfum)¹, Sodium Methyl Cocoyl Taurate, Benzyl Alcohol, Cymbopogon Flexuosus (Lemongrass) Oil, Mica, Aqua (Water), Dehydroacetic Acid, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Tartaric Acid, Potassium Benzoate, Sodium Benzoate, Citral², Geraniol², Linalool², Titanium Dioxide (CI 77891), Chromium Oxide Greens (CI 77288). ¹Natural fragrance. ²Component of essential oils and fragrance.

Net Weight: 110 g / 3.9 OZ

Easy as 1 - 2- 3: Wet hair and bar. Massage bar directly onto scalp and work into a lather with hands. Rinse completely, following with your Ethique conditioner.

Keep dry and away from direct water between uses. Store with ample airflow and drainage for best results. Check out our storage options!

DEFINED + MOISTURISED + BOUNCY

Results in ONE WASH

SHAMPOO
1. Wet bar and hair
2. Swipe directly on scalp
3. Rinse completely

CONDITIONER
1. Glide bar on hair + ends
2. Rinse completely

Reviews

4.7
Rated 4.7 out of 5 stars
Based on 1,179 reviews
Total 5 star reviews: 947 Total 4 star reviews: 139 Total 3 star reviews: 53 Total 2 star reviews: 25 Total 1 star reviews: 15
93%would recommend this product
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1,179 reviews
  • Charlotte C.
    Flag of New Zealand
    Verified Buyer
    I recommend this product
    Age Range 35 - 44
    My curl type 2C
    My oil production Moderate
    Rated 5 out of 5 stars
    14 seconds ago
    Super hydrating and curl-friendly!

    As a regular swimmer, I love this for a post-pool cleanse! It gets my hair nicely clean, helps to stop it from drying out, and maintains my curls.

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  • Noname
    Flag of United States
    Verified Reviewer
    I do not recommend this product
    Age Range 25 - 34
    My hair texture Fine
    My hair shape Wavy
    Rated 2 out of 5 stars
    1 week ago
    With this shampoo my hair gets dirty too quickly

    With this shampoo my hair gets dirty too quickly, it never really happens with others

    Was this helpful?
    E Profile picture for Ethique
    Ethique
    5 days ago

    Hi there, thanks so much for your review, although I'm really sorry to hear you found the Curl-Defining Shampoo to leave your hair feeling dirty afterwards.
    Please know we have a product guarantee, and we'd love to help you find the right bars for you! Just email us at hello@ethique.com so we can arrange this for you. ~Maisie

  • Brooke B.
    Flag of United States
    Verified Buyer
    I recommend this product
    Age Range 18 - 24
    My hair texture Medium
    My hair shape Curly
    My curl type 2C
    My oil production Moderate
    Rated 5 out of 5 stars
    2 weeks ago
    Love this soap

    After running out the first time I went back to my old shampoo and it just wasn't the same! This bar is good for the planet and my S-curls. Love it. Smells good and feels clarifying without drying me out -- I am someone who washes 1-2 times a week max though!

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  • Sarah C.
    Flag of New Zealand
    Verified Buyer
    I recommend this product
    Age Range 35 - 44
    My hair shape Wavy
    Rated 5 out of 5 stars
    2 weeks ago
    Love it

    I am in love with this shampoo. I've used Ethique for years but only recently made the connection that my mildly wavey hair might enjoy a nourishing curl shampoo. My hair just loves it.

    I also prefer this new shape compared to the squares, easier for my kids too even though it's a big size

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  • Kelly A.
    Flag of United States
    Verified Buyer
    I recommend this product
    Age Range 35 - 44
    My hair shape Curly
    My oil production Moderate
    Rated 5 out of 5 stars
    3 weeks ago
    Been using for years

    I’ve been using this for years and love how it cleans without leaving any build up.

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