Curl-Defining Solid Shampoo for curly and coily hair
Before - frizz, undefined, dehydrated. After one use - defined, moisturised, bouncy.
Powerful duo - solid shampoo and conditioner. 8 liquid bottles* *Based on 220ml shampoo/350ml conditioner bottles
Increases shine by 70% after one use* *Clinically tested when used with Curl-Defining Conditioner versus damaged hair.
Clean, powerful ingredients: Shea Butter - curl defining moisture that doesn't weigh hair down. Cocoa Seed Butter - smooths and softens for touchable curls. Glycerine - hydration magnet for bouncy, defined coils.
50,000+ five-star reviews
Easy to use and hold. Wet bar and hair, swipe directly on scalp and rinse completely. Medium Lather.
Effective, clean, ethical. Cruelty free international, animal test-free Peta vegan, Certified B Corporation

CURL-DEFINING Shampoo Bar

for curly and coily hair
$24.00

Say hello to defined curls! This sulfate-free shampoo gently cleanses, reduces frizz, and boosts shine with cocoa and shea butters.

Not sure which bar to choose? Take our quick quiz to find your perfect match.

Sizes:
SHAMPOO
SHAMPOO AND CONDITIONER
Quantity Limited to 5

Moisturised, healthy curls start here.

A sulfate-free shampoo that gently cleanses and defines curls. Cocoa and shea butters lock in moisture, leaving curls bouncy, soft, and naturally defined. The payoff? Soft, bouncy curls that spring to life with natural definition. 

Sulfate-free. Suitable for colour-treated hair.

Scent profile: Tropical lemongrass and coconut.

Increases shine by 70% for curly hair after one use* 
Increases shine by 104% for coily hair after one use*
*Clinically proven when used with Curl-Defining Conditioner versus damaged hair 

Shea butter - Nature's moisturiser for soft, defined curls

Cocoa seed butter - Frizz-fighting hydration boost

Glycerine - Humectant that locks in moisture

Sodium Cocoyl Isethionate, Stearic Acid, Sodium Cocoyl Glycinate, Glycerine, Coconut Acid, Theobroma Cacao (Cocoa) Seed Butter, Butyrospermum Parkii (Shea) Butter, Behentrimonium Methosulfate, Betaine, Brassica Alcohol, Sodium Isethionate, Aqua (Water), Fragrance (Parfum)¹, Guar Hydroxypropyltrimonium Chloride, Lactic Acid, Benzyl Alcohol, Sodium Chloride, Cymbopogon Flexuosus (Lemongrass) Oil, Dehydroacetic Acid, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Tartaric Acid, Potassium Benzoate, Sodium Benzoate, Citral², Geraniol², Geranyl Acetate², Linalool², Mica, Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288). ¹Natural fragrance. ²Component of essential oils and fragrance.

Easy as 1 - 2- 3: Wet hair and bar. Massage bar directly onto scalp and work into a lather with hands. Rinse completely, following with your Ethique conditioner.

Keep dry and away from direct water between uses. Store with ample airflow and drainage for best results. Check out our storage options!

DEFINED + MOISTURISED + BOUNCY

Results in ONE WASH

SHAMPOO
1. Wet bar and hair
2. Swipe directly on scalp
3. Rinse completely

CONDITIONER
1. Glide bar on hair + ends
2. Rinse completely
Effective, Clean, and Ethical Haircare
Effective, Clean, and Ethical Haircare

Reviews

4.7
Rated 4.7 out of 5 stars
Based on 1,197 reviews
Total 5 star reviews: 962 Total 4 star reviews: 141 Total 3 star reviews: 54 Total 2 star reviews: 25 Total 1 star reviews: 15
93%would recommend this product
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1,197 reviews
  • Makena T.
    Flag of United States
    Verified Buyer
    I recommend this product
    Age Range 25 - 34
    My hair texture Medium
    My hair shape Wavy
    My oil production Moderate
    Rated 5 out of 5 stars
    1 week ago
    One of my favorites

    Love how this makes my wavy hair feel

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  • Angie C.
    Flag of United States
    Verified Buyer
    I recommend this product
    Age Range 35 - 44
    Rated 5 out of 5 stars
    1 month ago
    Curls are showing up after only 2 uses

    I got this shampoo and conditioner combo for my daughter who has had frizzy/wavy hair for most of her life. When I started conditioning it a little more intensely (she's only 7) I saw some curls popping so I ordered this shampoo and conditioner thinking she was ready for some 'big girl' product. After only two uses, she is getting lovely curls, and I know that will only get better with regular use.

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  • Leah O.
    Flag of United States
    Verified Buyer
    I recommend this product
    Age Range 25 - 34
    My hair texture Fine
    My hair shape Curly
    My curl type 3A
    Rated 5 out of 5 stars
    1 month ago
    Perfect

    Just as expectedand just whati needed

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  • Kristin B.
    Flag of United States
    Verified Buyer
    I recommend this product
    Age Range 25 - 34
    My hair texture Fine
    My hair shape Wavy
    My curl type 2B
    My oil production Oily
    Rated 5 out of 5 stars
    2 months ago
    Revitalizing my waves

    I have 2b waves and was not taught how to take care of them but now that I am learning I love to uses this it work great with my hair and does not weigh down my hair as I also have oily fine hair as well.

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  • Karen
    Flag of New Zealand
    Verified Buyer
    I recommend this product
    Age Range 55 - 64
    My hair texture Medium
    My hair shape Curly
    My oil production Dry
    Rated 5 out of 5 stars
    3 months ago
    Works well for me.

    I do a lot of ocean swimming, my hair can get dry and frizzy with the salt water. This shampoo has made a difference, it actually does help to define my curls. I like the new bar shape, it's easier to hold. It lathers up well too. I'm a total convert.

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