Curl-Defining Solid Shampoo for curly and coily hair
Before - frizz, undefined, dehydrated. After one use - defined, moisturised, bouncy.
Powerful duo - solid shampoo and conditioner. 8 liquid bottles* *Based on 220ml shampoo/350ml conditioner bottles
Increases shine by 70% after one use* *Clinically tested when used with Curl-Defining Conditioner versus damaged hair.
Clean, powerful ingredients: Shea Butter - curl defining moisture that doesn't weigh hair down. Cocoa Seed Butter - smooths and softens for touchable curls. Glycerine - hydration magnet for bouncy, defined coils.
50,000+ five-star reviews
Easy to use and hold. Wet bar and hair, swipe directly on scalp and rinse completely. Medium Lather.
Effective, clean, ethical. Cruelty free international, animal test-free Peta vegan, Certified B Corporation

CURL-DEFINING Shampoo Bar

for curly and coily hair
$24.00

Say hello to defined curls! This sulfate-free shampoo gently cleanses, reduces frizz, and boosts shine with cocoa and shea butters.

Not sure which bar to choose? Take our quick quiz to find your perfect match.

Sizes:
SHAMPOO
SHAMPOO AND CONDITIONER
Quantity Limited to 5

Moisturised, healthy curls start here.

A sulfate-free shampoo that gently cleanses and defines curls. Cocoa and shea butters lock in moisture, leaving curls bouncy, soft, and naturally defined. The payoff? Soft, bouncy curls that spring to life with natural definition. 

Sulfate-free. Suitable for colour-treated hair.

Scent profile: Tropical lemongrass and coconut.

Increases shine by 70% for curly hair after one use* 
Increases shine by 104% for coily hair after one use*
*Clinically proven when used with Curl-Defining Conditioner versus damaged hair 

Shea butter - Nature's moisturiser for soft, defined curls

Cocoa seed butter - Frizz-fighting hydration boost

Glycerine - Humectant that locks in moisture

Sodium Cocoyl Isethionate, Stearic Acid, Sodium Cocoyl Glycinate, Glycerine, Coconut Acid, Theobroma Cacao (Cocoa) Seed Butter, Butyrospermum Parkii (Shea) Butter, Behentrimonium Methosulfate, Betaine, Brassica Alcohol, Sodium Isethionate, Aqua (Water), Fragrance (Parfum)¹, Guar Hydroxypropyltrimonium Chloride, Lactic Acid, Benzyl Alcohol, Sodium Chloride, Cymbopogon Flexuosus (Lemongrass) Oil, Dehydroacetic Acid, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Tartaric Acid, Potassium Benzoate, Sodium Benzoate, Citral², Geraniol², Geranyl Acetate², Linalool², Mica, Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288). ¹Natural fragrance. ²Component of essential oils and fragrance.

Easy as 1 - 2- 3: Wet hair and bar. Massage bar directly onto scalp and work into a lather with hands. Rinse completely, following with your Ethique conditioner.

Keep dry and away from direct water between uses. Store with ample airflow and drainage for best results. Check out our storage options!

DEFINED + MOISTURISED + BOUNCY

Results in ONE WASH

SHAMPOO
1. Wet bar and hair
2. Swipe directly on scalp
3. Rinse completely

CONDITIONER
1. Glide bar on hair + ends
2. Rinse completely
Effective, Clean, and Ethical Haircare
Effective, Clean, and Ethical Haircare

Reviews

4.7
Rated 4.7 out of 5 stars
Based on 1,199 reviews
Total 5 star reviews: 963
Total 4 star reviews: 142
Total 3 star reviews: 54
Total 2 star reviews: 25
Total 1 star reviews: 15
93%would recommend this product
Write a Review (Opens in a new window)
1,199 reviews
  • Veronica S.
    Flag of United States
    Verified Buyer
    I recommend this product
    Age Range 35 - 44
    My hair texture Medium
    My hair shape Curly
    My oil production Dry
    Rated 5 out of 5 stars
    4 hours ago
    Great option for a curly gurly

    Bought for my daughter who has ringlets, it's so great at moisturizing and leaving her usually dry hair feeling soft again

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  • Ash S.
    Flag of United States
    Verified Buyer
    I recommend this product
    Age Range 25 - 34
    My hair texture Fine
    My hair shape Curly
    My curl type 3B
    My oil production Moderate
    Rated 5 out of 5 stars
    5 days ago
    I like

    Doesn’t make my curls dry after washing.

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  • Amandine D.
    Flag of New Zealand
    Verified Reviewer
    I recommend this product
    Age Range 35 - 44
    My hair texture Fine
    My hair shape Curly
    My oil production Oily
    Rated 5 out of 5 stars
    1 week ago
    Loving the Shampoo bar & conditioner <3

    I’ve recently bought the bundle and the travel bundle. I wasn’t sure what to expect but after the first trial, I could feel how my hair was so light and the curls weren’t carry all the weight on the bottom. It’s mess free, no more tripping for excess of liquid when you shower and it’s definitely better for the environment. Love it!

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  • Kayleigh G.
    Flag of United States
    Verified Buyer
    I recommend this product
    Age Range 35 - 44
    My hair texture Thick
    My hair shape Curly
    Rated 5 out of 5 stars
    1 week ago
    Best Shampoo Bar Ever

    5 years of shampoo bars down and I still love it!!!

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  • Sarah W.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    Love!!

    I love this shampoo! I definitely think it helps define my curls even if I don’t use products after the shower, my hair is more defined than when I use other “curly”shampoos.

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