Thanks for your feedback, Larissa! We really appreciate you taking the time to share your experience. We’re sorry to hear the SMOOTHING Conditioner didn’t deliver the results you were hoping for.
The white layer you noticed is a natural process called blooming, which happens when some of the natural oils and butters crystallize due to temperature changes during storage and shipping. We want to reassure you that this is completely safe, doesn’t affect performance, and washes away with the first use.
We also hear you on the bar shape—it’s designed for ease of use and longevity, but we know that preferences vary, and we’re always looking at ways to improve the user experience.
If you’d like, we’d be happy to chat and see if another conditioner in our range might be a better fit for your hair needs!
Feel free to reach out to us at hello@ethique.com—we’d love to help.