205% increase in immediate volume* clinically tested
205% increase in immeadiate volume after one wash* clincally tested

3X stronger after one wash** Clincally proven wehn used with Volumising Solid Conditioner System

Smells like light + Fresh Peppermint
Stronger fuller-looking hair after just one wash* no really clincally proven to increase immeadiate volume by 205%
Ultra Concentrated Formula Only the good stuff 1 solid shampoo = 3 liquid bottles
Density boosting ingredients

Amino Acids 
Sourced from hydrolized quinoa, helps support elasticity, shine, and strand strength

Rosemary + Pepperment oil 
Known to promote bloodflow at the root + enhance scalp micro-circulation 

Biotin 
Supports Keratin production, boosts elasticity, and helps strengthen weak hair follicles
Made with Rosemary Extract 

Why you'll love it 

Stimulates scalp micro circulation to promote hair growth 

Fortifies hair follicles 

Hydrates scalp dryness for a healthier hair foundation
Made with Amino Acids 

Why you'll love it 

Strengthen strands with hydrolyzed quinoa a complete protein complex 

Boosts elasticity shin and overall resilience 

Delivers deep moisture and lasting hydration for every porosity level
Light lather

Easy to use + hold

Wet bar and hair 

Massage directly on scalp 

Rinse completely 

Pro tip 

leave on for a few minutes longer to allow the ingredients to work a little harder!
Before thing brittle weak 

After one week

fuller-looking 

Stronger 

Fortified
The bar for you 

Repairing for damaged hair 

smooths split ends great for thirsty damaged locks 
formulated with rice protien mango seed butter and shea butter 

volumising for fine flat hair 

adds volume at the root stat

formulated with caffeine biotin and vitmain b5

strengthening for thin brittle hair 

boosts hair density and addresses integrity root to tip 

formulated with amino acids, rosemary extract and biotin

STRENGTHENING Anti-Thinning Shampoo Bar

for thinning, brittle hair
Sale price$24.00
5.0
Rated 5.0 out of 5 stars
22 Reviews

A strengthening shampoo bar that fortifies strands and boosts density for visibly thicker, fuller-looking hair after one wash.

Sizes:
Quantity Limited to 5

This solid shampoo helps defend against breakage, shedding, and fallout* for stronger, fuller-looking hair after one wash and over time. A concentrated blend of Amino Acids, Rosemary, Biotin, and Peppermint oil works to support strand strength, resilience, and elasticity while helping create the optimal environment for healthy hair growth. *From brushing

Suitable for colour-treated hair

Scent profile: A light, fresh and cooling peppermint.

205% increase in immediate volume* 

3X stronger after one use** 

Reduce breakage by up to 70%**  

*Clinically tested. **Clinically proven when used with Volumising  Solid Conditioner as a system.   

Easy as 1 - 2- 3: Wet hair and bar. Massage bar directly onto scalp and work into a soft lather with hands. Rinse completely, following  your Ethique conditioner. 

Pro Tip: Massage the bar directly onto your scalp to help boost micro-circulation. Leave it on for a few minutes to allow the nourishing ingredients to absorb and enjoy an extra moment for yourself.

Keep dry and away from direct water between uses.Store with ample airflow and drainage for best results.Check out our storage options!

Results in ONE WASH

Effective, Clean, and Ethical Haircare
Effective, Clean, and Ethical Haircare

FAQ

Rosemary extract increases blood flow to your scalp. More circulation means hair follicles get better access to nutrients. Biotin (vitamin B7) works on keratin production, reinforcing the structure of each strand so it's less likely to break when you brush or style. Hydrolyzed quinoa is a complete protein with all nine amino acids, so it's repairing existing damage while protecting fine strands from future breakage. The peppermint oil stimulates blood flow too, and it gives your scalp that cooling, tingly feeling when you wash. Clinical testing backs this up: hair becomes 3× stronger after one use, breakage drops by 70%. These key ingredients aren't padding. They're working.

Daily washing works for most people. The formula cleans without being harsh, important when hair's breaking easily. Some prefer every other day if their hair runs very dry. Personal call. The peppermint gives that tingly feeling on your scalp. Wakes things up. Can feel intense if you have a sensitive scalp, so it's better to start conservatively especially if it's your first time with this kind of formula. This isn't like those volumizing liquid shampoos that strip everything out and leave your hair squeaky. Pair it with a conditioner bar. The shampoo does the strengthening work, the conditioner handles moisture for your specific hair type.

It addresses scalp health, not the hormones themselves. Postpartum shedding, thyroid issues, menopause—those are internal problems no shampoo bar can solve. What this does is stop the hair you still have from breaking. When you're already losing more than usual, breakage makes things look dramatically worse. This formula strengthens individual strands and cuts breakage by 70%, so you're keeping more of what's growing. The rosemary and biotin improve scalp health and support new hair growth over time. Sudden or severe hair loss? Talk to a doctor. Could be something else going on that needs medical attention. Use this as part of your hair care routine. Not the entire solution. It helps, but it's one piece.

Dry storage is key. The bar needs to dry between uses or it'll dissolve too quickly. Any shampoo bar sitting in water or on a wet ledge dissolves faster. Use something with drainage—a dish with slots, a soap saver bag, a tin with ventilation holes. After washing, put the bar somewhere it can dry completely before you use it again. Traveling? Let it dry all the way before you pack it, or it turns into mush in your bag. Your first bar will probably surprise you—stored properly, it lasts as long as three bottles of bottled shampoo. Maybe 80 washes depending on hair length. Toss it in the shower and leave it in a puddle? You'll burn through it fast. Small effort, noticeable difference.

Reviews

5.0
Rated 5.0 out of 5 stars
Based on 22 reviews
Total 5 star reviews: 22 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend this product
22 reviews
  • Nicole F.
    Flag of United States
    Verified Buyer
    I recommend this product
    Age Range 65+
    My hair texture Coarse
    My hair shape Wavy
    My oil production Dry
    Rated 5 out of 5 stars
    21 hours ago
    New Strengthening Bar

    My new favorite shampoo! I still the curly hair lemongrass shampoo, though. This new bar really does strengthen, and I love the fresh, light, mint scent. I’m hoping there will a matching conditioner soon.

  • Natalie M.
    Flag of United States
    I recommend this product
    Age Range 35 - 44
    My hair texture Fine
    My hair shape Straight
    My oil production Moderate
    Rated 5 out of 5 stars
    2 weeks ago
    Amazing

    I was hesitant about a bar shampoo but this product is incredible! Gets nice and sudsy in my hair and hair feels fabulous after wash! Love!

  • Ian S.
    Flag of United States
    I recommend this product
    Age Range 25 - 34
    My hair texture Fine
    My hair shape Straight
    My curl type 1A
    My oil production Moderate
    Rated 5 out of 5 stars
    3 weeks ago
    Great for men

    I don’t usually write reviews, but my girlfriend and I have been testing this product, and I am very impressed by the results. My hair looks thicker and I have noticed less thinning at the crown. I don’t like to use a lot of products but would recommend this one.

  • Easton R.
    Flag of United States
    Verified Reviewer
    I recommend this product
    Age Range 25 - 34
    My hair texture Fine
    My hair shape Straight
    My curl type 1C
    My oil production Moderate
    Rated 5 out of 5 stars
    3 weeks ago
    Love the scent

    This shampoo lathers really well and it feels moisturizing but doesn’t leave my hair greasy. The peppermint oil feels nice to stimulate my scalp, it isn’t irritating or overpowering! I feel like my hair looks healthier after using this product and I’ll definitely keep using it. Great for travel too!

  • Arin
    Flag of United States
    Verified Reviewer
    I recommend this product
    Age Range 35 - 44
    My hair texture Medium
    My hair shape Wavy
    My oil production Oily
    Rated 5 out of 5 stars
    3 weeks ago
    My wavy hair is looking way healthier!

    I have quite long wavy to curly hair that has been losing its fullness over the last couple of years, but this shampoo is already turning it around! I have an oilier scalp and with the curls a bit drier, it is hard to find a balanced shampoo to tackle not only the health of my scalp and hair but also achieving the volume I am always looking for. When applying, the most notable attribute was how silky smooth the lather was and left my hair easy to comb out. I use a diffuser and left my hair looking fuller, softer and relaxed. Highly Recommend!