PURPLE Shampoo Bar
PURPLE Shampoo Bar
PURPLE Shampoo Bar
PURPLE Shampoo Bar
PURPLE Shampoo Bar
PURPLE Shampoo Bar
PURPLE Shampoo Bar
PURPLE Shampoo Bar
PURPLE Shampoo Bar

PURPLE Shampoo Bar

for blonde and grey hair
Rated 4.3 out of 5
Based on 187 reviews
$24.00
Rated 4.3 out of 5
Based on 187 reviews

Goodbye brass, hello brightness.

Sizes:
SHAMPOO
SHAMPOO AND CONDITIONER
Quantity Limited to 5

Effective

Clean

Ethical

Learn more about our mission.

Blondes and silver stunners, listen up! This purple powerhouse is here to banish brassiness and boost brilliance and is formulated for daily use. Infused with beetroot, babassu oil, and betaine, it not only tones but also hydrates and restores radiance. Get ready for cooler, brighter, more vibrant locks that turn heads. 

Safe for colour-treated hair and suitable for daily cleansing. 

Scent profile: Enchanting jasmine. 

Net Weight: 110 g / 3.9 OZ

Not sure which bar to choose? Take our quick quiz to find your perfect match.

The Ethique Guarantee: Love your bars or get your money back—it's that simple! We're so confident in our formulas, we offer a 100% satisfaction guarantee. Not totally happy? Return it within 6 months for a full refund. We want you to feel great about making the switch to solid bars, so go ahead and give them a try, risk-free.

Post-shampoo, glide bar onto wet hair from mid-lengths to ends. Distribute evenly. Rinse completely.

Keep dry and away from direct water between uses. Store with ample airflow and drainage for best results. Use a storage tray to prevent staining. Check out our storage options!

Sodium Cocoyl Isethionate, Stearic Acid, Sodium Cocoyl Glycinate, Mica, Theobroma Cacao (Cocoa) Seed Butter, Coconut Acid, Orbignya Oleifera (Babassu) Seed Oil, Behentrimonium Methosulfate, Betaine, Brassica Alcohol, Sodium Isethionate, Aqua (Water), Lactic Acid, Glycerine, Guar Hydroxypropyltrimonium Chloride, Fragrance (Parfum)¹, Benzyl Alcohol, Sodium Chloride, Dehydroacetic Acid, Jasminum Officinale (Jasmine) Oil, Beta Vulgaris (Beet) Root Powder, Linalool², Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Iron Oxides (CI 77491). ¹Natural fragrance. ²Component of essential oils and fragrance.

Concentrated Bars, Mighty Ingredients

What's in our PURPLE Shampoo Bar

Babassu Oil

Nourishes and softens

Beetroot Powder

Natural purple pigment to neutralise brassiness

Betaine

Moisturises and protects colour-treated hair

Babassu Oil

Nourishes and softens

Beetroot Powder

Natural purple pigment to neutralise brassiness

Betaine

Moisturises and protects colour-treated hair

Reviews

Rated 4.3 out of 5
Based on 187 reviews
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average rating 4.3 out of 5
Based on 187 reviews
  • 5 Stars
    122 Reviews
  • 4 Stars
    29 Reviews
  • 3 Stars
    16 Reviews
  • 2 Stars
    8 Reviews
  • 1 Star
    12 Reviews
82% of reviewers would recommend this product to a friend
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187 Reviews
Reviewed by Evelyn S., from United States
Verified Buyer
I recommend this product
Age Range
45 - 54
My hair texture
Thick
My hair shape
Wavy
My oil production
Moderate
Rated 5 out of 5
Review posted

It works!

I have completely white hair and so I have to use a purple shampoo because it definitely gets brassy. This beet shampoo and conditioner have absolutely made a difference in the color of my hair.

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Reviewed by Penny C., from United States
Verified Buyer
I don't recommend this product
Age Range
65+
My hair texture
Medium
My hair shape
Curly
My oil production
Moderate
Rated 1 out of 5
Review posted

Disappointed

Compared to other brands, this shampoo is HARSH. I used it for a month and my hair was dry and frizzy. I went back to my other bars.

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Ethique New Zealand

Hi Penny,

Thank you for taking the time to review our Purple Shampoo Bar, although I'm sorry to hear you didn't have the best experience with this one and found it leaving your hair very dry and frizzy!

This definitely shouldn't be the experience you're having and we'd love to understand more about this. May I ask, how you were using it? e.g. how many times did you swipe and were you double cleansing? do your roots lean towards dry or oily naturally and did you follow up with a conditioner?

Please let us know in an email to hello@ethique.com and please note, we also have a product guarantee so would be happy to help you find a shampoo much better suited to you and your haircare needs 😊

~ Georgia

Reviewed by Jenifer J., from United States
Verified Buyer
I recommend this product
Age Range
55 - 64
My hair texture
Fine
My hair shape
Wavy
My oil production
Dry
Rated 5 out of 5
Review posted

Great toning shampoo for platinum blonde hair

I have purchased several bars of the Tone It Down Shampoo and have become a huge fan. I have very sensitive skin and had allergic reactions to dyes in traditional purple shampoos. Tone It Down's beet root powder offers an excellent toning option for my platinum hair without the skin reactions. I have also tried the Tone It Down Conditioner but found that it was not moisturizing enough for my hair. I now follow my Tone It Down Bar Shampoo use with the Curlosity Conditioner Bar. I find that this is a perfect routine for my hair type: Dry, Not Color Treated, Wavy/Curly.

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Reviewed by Liisa B., from United States
Verified Buyer
I recommend this product
Age Range
45 - 54
My hair texture
Medium
My hair shape
Curly
My curl type
3A
My oil production
Dry
Rated 5 out of 5
Review posted

Makes my silver shine

How could I tell it made a difference? Because I wasn't focusing on my ends, and my hair stylist pointed it out. He was like, your hair is amazing, except for these brassy ends! Well, I've started making sure I work it through all the way, and I leave it on for just a couple of minutes, and life is great!

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Reviewed by Callie S., from United States
Verified Buyer
I recommend this product
Age Range
35 - 44
My hair texture
Fine
My hair shape
Straight
My oil production
Dry
Rated 4 out of 5
Review posted

Great shampoo

It’s great for the purple factor, but it is very messy. Overall I am pleased!

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