Tone It Down™ Brightening Purple Haircare Duo
Tone It Down™ Brightening Purple Haircare Duo
Tone It Down™ Brightening Purple Haircare Duo
Tone It Down™ Brightening Purple Haircare Duo
Tone It Down™ Brightening Purple Haircare Duo
Tone It Down™ Brightening Purple Haircare Duo
Tone It Down™ Brightening Purple Haircare Duo
Tone It Down™ Brightening Purple Haircare Duo

Tone It Down™ Brightening Purple Haircare Duo

Rated 4.5 out of 5
Based on 1192 reviews
Sale priceNZ$40.00 Regular priceNZ$50.00
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Say ba-bye to brass, frizz & of course, plastic bottles and hello to bright, bouncy tresses!

With no sulfates, silicone or petrochemical-derived dyes, this purple solid shampoo and conditioner duo (great for blondes and silver foxes) is best used as your regular shampoo & conditioner to keep the yellow tones at bay. 

Tone It Down purple solid shampoo has babassu and jasmine oils add shine and body with beetroot extract for extra colour power. 

Tone It Down purple solid conditioner has lovely jasmine oil delivers deep nourishment for soft, smooth, luminous locks.

Pro tips:
- To keep brass at bay, use these as your regular shampoo & conditioner.
- Find the shampoo to not lather as much? As it's sulfate-free, you don't get huge amounts of foam - so use it twice if you really want that squeaky-clean feeling.
- As the Tone It Down range contains a high concentration of purple pigments, these products may transfer on to surfaces in your bathroom. To combat this, we recommend rinsing the surfaces immediately to avoid staining.

New look, same great bar! We're excited to introduce you to our NEW packaging! Inside are the very same solid formulations that you know and love, the same size by weight and the same number of uses – they just look a little different! Shampoo bars have retained their iconic square shape, while conditioner bars are now circular to help differentiate them in your bathroom. Depending on your region, the packaging (and bar shape) you receive may vary in online orders as we transition over to the new look. If you have any questions, check out our FAQs, or drop us a line.

The Ethique Guarantee: Trying new products might feel intimidating, so we’re here to boost your confidence! Try out a mini size first, or email our Miracle Workers for a custom recommendation. If you buy a product and it’s just not working out, return it to us for a full refund with our 100% satisfaction guarantee*!

First, thoroughly wet both your hair and the bar. Then, swipe directly onto your head, starting at the roots and running down to the ends of your hair. Set the bar away from the water stream and use your hands to create a lot of luscious lather. A little goes a long way! Rinse and repeat as needed – and enjoy refreshed, healthy-looking hair.

Tone It Down™ Brightening Purple Shampoo Bar: Sodium cocoyl isethionate, stearic acid, sodium cocoyl glycinate, mica, Theobroma cacao (cocoa) seed butter, Orbignya oleifera (babassu) seed oil, behentrimonium methosulfate, betaine, brassica alcohol, sodium isethionate, lactic acid, glycerin, guar hydroxypropyltrimonium chloride, parfum¹, benzyl alcohol, sodium chloride, aqua (water), dehydroacetic acid, Jasminum officinale (jasmine) oil, Beta vulgaris (beet) root powder, linalool², CI 77891, CI 77491, CI 77007. ¹Natural fragrance ²Component of essential oils & fragrance

Tone It Down™ Brightening Purple Conditioner Bar: Behentrimonium methosulfate, brassica alcohol, Euphorbia cerifera cera (candelilla wax), glycerin, Theobroma cacao (cocoa) seed butter, Orbignya oleifera (babassu) seed oil, mica, jojoba esters, Cannabis sativa (hemp) seed oil, caprylic/capric triglyceride, stearic acid, guar hydroxypropyltrimonium chloride, parfum¹, benzyl alcohol, dehydroacetic acid, Jasminum officinale (Jasmine) oil, Beta vulgaris (beet) root powder, aqua (water), tocopherol, linalool², CI 77891, CI 77491, CI 77007.

Reviews

Rated 4.5 out of 5
Based on 1192 reviews
average rating 4.5 out of 5
Based on 1192 reviews
  • 5 Stars
    832 Reviews
  • 4 Stars
    197 Reviews
  • 3 Stars
    84 Reviews
  • 2 Stars
    42 Reviews
  • 1 Star
    37 Reviews
88% of reviewers would recommend this product to a friend
Customer photos and videos
1192 Reviews
Reviewed by Kaye C., from New Zealand
Verified Buyer
I recommend this product
Age Range
55 - 64
My hair texture
Fine
My hair shape
Wavy
My oil production
Moderate
Rated 5 out of 5
Review posted

Hair looks and feels good

My hair looks and feels good, brassiness kept to minimum

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Reviewed by Sam D., from United States
Verified Buyer
Purple Conditioner Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™
Reviewing
Purple Conditioner Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™
I don't recommend this product
Age Range
25 - 34
My hair texture
Fine
My hair shape
Straight
My curl type
1A
My oil production
Oily
Rated 2 out of 5
Review posted

Not conditioning enough

I have a really hard time getting this bar to actually condition my hair. It takes a lot of massaging juts to get a little and it left my hair feeling tangled

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Ethique New Zealand

Hi Sam,

Thanks so much for taking the time to review our Tone it Down Conditioner Mini, although I'm sorry to hear that you haven't found this one to be conditioning enough!

May I ask how you are using this one?

I ask as sometimes, it can take a few tweaks in how you use the bar to get the best results for your hair. I've copied below how we recommend using our Conditioner Bars, in case it's helpful (apologies if I'm just reiterating what you already know):

Our bars are very concentrated and only a small amount of product is needed. We recommend thoroughly wetting your hair (and wetting the bar too), gently swiping it just a few times (4-5) - hair won't feel slippery on application the way it will with liquid conditioners, but the silky magic happens when the conditioner is rinsed out.

If you have thick hair, to make applying product on easier, I'd recommend sectioning hair into two or four, and rubbing the bar on each section to make sure there is enough product distributed - in saying this a little goes a long way, so make sure you aren't using too much! 😊

I hope these tips help, but if not please reach out to us at hello@ethique.com and we can talk through our product guarantee, and find you a mini conditioner that offers more nourishment for you!

~ Georgia

Reviewed by Sandra W., from New Zealand
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Fine
My hair shape
Wavy
My oil production
Dry
Rated 5 out of 5
Review posted

Favourite conditioner

I love it for my grey hair. Convenient and effective.

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Reviewed by Ann S., from United States
Verified Buyer
Age Range
65+
My hair texture
Thick
My hair shape
Straight
My oil production
Dry
Rated 3 out of 5
Review posted

It works!

This is the first bar shampoo I have used and I’m very happy with it. At first the purple coloring is somewhat alarming, but it washes off easily. And it really takes the yellow out of my hair. What a great way to keep plastic bottles out of the trash!

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Reviewed by Catriona P., from New Zealand
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Fine
My hair shape
Straight
My oil production
Moderate
Rated 5 out of 5
Review posted

Purple conditioner bar

I find it really helps with my hair condition when I use it at the pool after swimming as well as when I wash my hair at home.

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