Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

Rated 4.4 out of 5
Based on 580 reviews
$25.00 NZD
Rated 4.4 out of 5
Based on 580 reviews

Eliminate brassy tones and deliver ultimate shine to blonde, white, and grey hair.

New to haircare bars? Not sure which is right for you? Take our quiz!

Sizes:
Full (110g) 80 uses
Mini (15g) 10 uses
Quantity:

Wave bye-bye to brass and hello to bright, bouncy tresses with this purple shampoo for blonde and silver hair. Formulated with babassu oil, cocoa butter, ethically sourced purple mica pigments, and a dash of beetroot for a colour boost, this bar is packed with toning superpowers and is gentle enough for daily use.

Long-lasting and easy to use: Each pH balanced Ethique shampoo bar lasts at least 80 washes, equivalent to three bottles of liquid shampoo. Safe for color-treated hair, too!

81% of users* found their hair looked shinier and healthier after using Tone It Down. *based on 12 consumers surveyed.

pH balanced

Net weight: 110g (3.88oz)

The Ethique Guarantee: Don't like your Ethique product? Return it to us for a full refund - anytime! Although we back our bars 100%, we know that trying out solid products can be new and tricky! We recommend you take our hair quiz or try out a mini first so you can find your perfect match!

Ready for an easy-to-use shampoo bar? Wet your hair and the bar. Massage the bar into your roots throughout your scalp. Put the bar down and lather shampoo into hair.
Rinse (and repeat, if needed) and follow with conditioner.

Keep your bar as dry as possible - it’ll last longer, stay tidy, and be easier to use. Check out our storage options!

Sodium cocoyl isethionate, stearic acid, sodium cocoyl glycinate, mica, Theobroma cacao (cocoa) seed butter, Orbignya oleifera (babassu) seed oil, behentrimonium methosulfate, betaine, brassica alcohol, sodium isethionate, lactic acid, glycerin, guar hydroxypropyltrimonium chloride, parfum¹, benzyl alcohol, sodium chloride, aqua (water), dehydroacetic acid, Jasminum officinale (jasmine) oil, Beta vulgaris (beet) root powder, linalool², CI 77891, CI 77491, CI 77007. ¹Natural fragrance ²Component of essential oils & fragrance

Potential allergens: Fragrance, Essential Oil, Coconut, Linalool

Scientifically-proven, natural ingredients

What's in our Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

Babassu seed oil

Nourishes and protects

Beetroot powder

Restore natural shine and colour

Babassu seed oil

Nourishes and protects

Beetroot powder

Restore natural shine and colour

Reviews

Rated 4.4 out of 5
Based on 580 reviews
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average rating 4.4 out of 5
Based on 580 reviews
  • 5 Stars
    387 Reviews
  • 4 Stars
    93 Reviews
  • 3 Stars
    52 Reviews
  • 2 Stars
    22 Reviews
  • 1 Star
    26 Reviews
85% of reviewers would recommend this product to a friend
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580 Reviews
Reviewed by Pamela L., from Australia
Verified Buyer
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Reviewing
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
I recommend this product
Age Range
65+
My hair texture
Medium
My hair shape
Straight
My curl type
1A
My oil production
Moderate
Rated 5 out of 5
Review posted

No longer waste plastic

Nolonger waste plastic

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Reviewed by Darlene J., from United States
Verified Buyer
Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™
Reviewing
Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™
I recommend this product
Age Range
55 - 64
My hair texture
Fine
My hair shape
Wavy
My oil production
Moderate
Rated 5 out of 5
Review posted

Great Product!

Definitely gonna keep using this. Keeps my hair from yellowing and smells great.

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Reviewed by Lauren w., from United States
Verified Buyer
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Reviewing
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
I recommend this product
Age Range
65+
My hair texture
Fine
My hair shape
Straight
My oil production
Moderate
Rated 5 out of 5
Review posted

Shampoo bar

I have been using this product for 2 years and highly recommend it.

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Reviewed by Jean k., from New Zealand
Verified Reviewer
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Reviewing
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
I recommend this product
Age Range
35 - 44
My hair texture
Medium
My hair shape
Straight
My curl type
1A
My oil production
Moderate
Rated 5 out of 5
Review posted

Don't be put off by the colour!

This is such a grat shampoo bar, it lathers really nicely and is so good for dyed hair, esp fresh highlights. Tones down the colour and adds nice shine/mousture.

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