Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

Name: Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Brand: Ethique
SKU: TID110
Price: 25.0 NZD
Availability: InStock
Rating: 4.4 (614 reviews)

$25.00

Eliminate brassy tones and deliver ultimate shine to blonde, white, and grey hair.

New to haircare bars? Not sure which is right for you? Take our quiz!

Sizes:

Full (110g) 80 uses

Mini (15g) 10 uses

Quantity: Limited to 3

Wave bye-bye to brass and hello to bright, bouncy tresses with this purple shampoo for blonde and silver hair. Formulated with babassu oil, cocoa butter, ethically sourced purple mica pigments, and a dash of beetroot for a colour boost, this bar is packed with toning superpowers and is gentle enough for daily use.

Long-lasting and easy to use: Each pH balanced Ethique shampoo bar lasts at least 80 washes, equivalent to three bottles of liquid shampoo. Safe for color-treated hair, too!

81% of users* found their hair looked shinier and healthier after using Tone It Down. *based on 12 consumers surveyed.

pH balanced

Net weight: 110g (3.88oz)

The Ethique Guarantee: Don't like your Ethique product? Return it to us for a full refund - anytime! Although we back our bars 100%, we know that trying out solid products can be new and tricky! We recommend you take our hair quiz or try out a mini first so you can find your perfect match!

Ready for an easy-to-use shampoo bar? Wet your hair and the bar. Massage the bar into your roots throughout your scalp. Put the bar down and lather shampoo into hair.
Rinse (and repeat, if needed) and follow with conditioner.

Keep your bar as dry as possible - it’ll last longer, stay tidy, and be easier to use. Check out our storage options!

Sodium cocoyl isethionate, stearic acid, sodium cocoyl glycinate, mica, Theobroma cacao (cocoa) seed butter, Orbignya oleifera (babassu) seed oil, behentrimonium methosulfate, betaine, brassica alcohol, sodium isethionate, lactic acid, glycerin, guar hydroxypropyltrimonium chloride, parfum¹, benzyl alcohol, sodium chloride, aqua (water), dehydroacetic acid, Jasminum officinale (jasmine) oil, Beta vulgaris (beet) root powder, linalool², CI 77891, CI 77491, CI 77007. ¹Natural fragrance ²Component of essential oils & fragrance

Potential allergens: Fragrance, Essential Oil, Coconut, Linalool

Scientifically-proven, natural ingredients

What's in our Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

Babassu seed oil

Nourishes and protects

Beetroot powder

Restore natural shine and colour

Babassu seed oil

Nourishes and protects

Beetroot powder

Restore natural shine and colour

Reviews

Rated 4.4 out of 5

Based on 614 reviews

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average rating 4.4 out of 5

Based on 614 reviews

5 Stars

411 Reviews
4 Stars

100 Reviews
3 Stars

54 Reviews
2 Stars

22 Reviews
1 Star

27 Reviews

86% of reviewers would recommend this product to a friend

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Reviewed by Sandi H., from Australia

Verified Buyer

Reviewing

Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

I recommend this product

Age Range

65+

My hair texture

Fine

My hair shape

Straight

My oil production

Moderate

Rated 5 out of 5

Review posted

Purple Shampoo Bar

I have gray hair and I am finding the purple bar gives a lovely shiny silver hue to my hair.

I bought the little tray to sit it on which keeps my shower shelf tidy.

I also bought the little container which is a great way to carry the bar when I travel away from home.

All brilliant. Thank you x

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Reviewed by Donna, from New Zealand

Verified Buyer

Reviewing

Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

I recommend this product

Age Range

45 - 54

My hair texture

Coarse

My hair shape

Wavy

My oil production

Dry

Rated 5 out of 5

Review posted

Gentle on sensitive sculps

I usually use healy kiwi to help with my itchy sculp but wanted to try this to tone my hair and am so glad I did. It's worked a treat as a toner and has also been surprisingly kind on my sculp. I couldn't be happier, no brassy blonde and a happy non itchy sculp.

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Reviewed by Liana A., from New Zealand

Verified Buyer

Reviewing

Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™

I recommend this product

Age Range

35 - 44

My hair texture

Thick

My hair shape

Curly

My curl type

2B

My oil production

Dry

Rated 5 out of 5

Review posted

Works to tone down brassiness

Great to bring the ash tone back to my hair. For thicker hair like mine, I need two washes and the second one is the one that really foams up.

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Reviewed by Kelly S., from Australia

Verified Buyer

Reviewing

Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™

I recommend this product

Age Range

35 - 44

My hair texture

Fine

My hair shape

Straight

My oil production

Oily

Rated 5 out of 5

Review posted

Love it!

Great product, love that it isn’t packed in plastic. Keeps those yellow tones out of my blonde, repeat buyer 💜

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Reviewed by Mae M., from United States

Verified Buyer

Reviewing

Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

I recommend this product

Age Range

65+

My hair texture

Fine

My hair shape

Wavy

My oil production

Moderate

Rated 5 out of 5

Review posted

Purple bar

I really like this bar. It lathers well and doesn’t give my grey hair a purple tint. It does keep it from looking brassy

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