PURPLE Shampoo Bar
PURPLE Shampoo Bar
PURPLE Shampoo Bar
PURPLE Shampoo Bar
PURPLE Shampoo Bar
PURPLE Shampoo Bar
PURPLE Shampoo Bar
PURPLE Shampoo Bar
PURPLE Shampoo Bar
PURPLE Shampoo Bar

PURPLE Shampoo Bar

for blonde and grey hair
Rated 4.3 out of 5
Based on 191 reviews
$24.00
Rated 4.3 out of 5
Based on 191 reviews

Blondes and silver stunners, listen up! This purple powerhouse is here to banish brassiness and boost brilliance and is formulated for daily use. Infused with beetroot, babassu oil, and betaine, it not only tones but also hydrates and restores radiance. Get ready for cooler, brighter, more vibrant locks that turn heads.

Not sure which bar to choose? Take our quick quiz to find your perfect match.

Sizes:
SHAMPOO
SHAMPOO AND CONDITIONER
Quantity Limited to 5

Effective

Clean

Ethical

Learn more about our mission.

Goodbye brass, hello brightness. 

Suitable for colour-treated hair and suitable for daily cleansing. 

Scent profile: Enchanting jasmine. 

Up to 10x more concentrated active ingredients for superior results* *Versus typical liquid shampoo

Net Weight: 110 g / 3.9 OZ

The Ethique Guarantee: Love your bars or get your money back—it's that simple! We're so confident in our formulas, we offer a 100% satisfaction guarantee. Not totally happy? Return it within 6 months for a full refund. We want you to feel great about making the switch to solid bars, so go ahead and give them a try, risk-free.

Post-shampoo, glide bar onto wet hair from mid-lengths to ends. Distribute evenly. Rinse completely.

Keep dry and away from direct water between uses. Store with ample airflow and drainage for best results. Use a storage tray to prevent staining. Check out our storage options!

Sodium Cocoyl Isethionate, Stearic Acid, Sodium Cocoyl Glycinate, Mica, Theobroma Cacao (Cocoa) Seed Butter, Coconut Acid, Orbignya Oleifera (Babassu) Seed Oil, Behentrimonium Methosulfate, Betaine, Brassica Alcohol, Sodium Isethionate, Aqua (Water), Lactic Acid, Glycerine, Guar Hydroxypropyltrimonium Chloride, Fragrance (Parfum)¹, Benzyl Alcohol, Sodium Chloride, Dehydroacetic Acid, Jasminum Officinale (Jasmine) Oil, Beta Vulgaris (Beet) Root Powder, Linalool², Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Iron Oxides (CI 77491). ¹Natural fragrance. ²Component of essential oils and fragrance.

Concentrated Bars, Mighty Ingredients

What's in our PURPLE Shampoo Bar

Babassu oil

Nourishes and softens

Beetroot powder

Natural purple pigment to neutralise brassiness

Betaine

Moisturises and protects colour-treated hair

Babassu oil

Nourishes and softens

Beetroot powder

Natural purple pigment to neutralise brassiness

Betaine

Moisturises and protects colour-treated hair

Reviews

Rated 4.3 out of 5
Based on 191 reviews
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average rating 4.3 out of 5
Based on 191 reviews
  • 5 Stars
    125 Reviews
  • 4 Stars
    29 Reviews
  • 3 Stars
    17 Reviews
  • 2 Stars
    8 Reviews
  • 1 Star
    12 Reviews
82% of reviewers would recommend this product to a friend
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191 Reviews
Reviewed by Brenda
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Love my product

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Reviewed by Sheradyn J., from United States
Verified Buyer
Age Range
18 - 24
My hair texture
Medium
My hair shape
Wavy
My oil production
Moderate
Rated 3 out of 5
Review posted

Great Product Idea, Hard to Use

I love the idea of a purple shampoo bar because going zero waste is always what I aim for when buying a product. The purple shampoo works like any other purple shampoo except it is very hard to get suds-y. Lathering directly on wet hair does not work very well, I had to lather on my hands and rub that onto my hair which took a while. Otherwise it cleaned my hair great. Just wish there was a better way to apply it.

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Ethique New Zealand

Thanks so much for your feedback—we’re so glad to hear you love the idea of a zero-waste purple shampoo! 💜 You’re totally right that sulfate-free bars can feel a bit different at first—they tend to produce smaller bubbles and need a slightly different technique to get that satisfying lather.

We recommend swiping the bar directly onto wet hair (rather than your hands), then using small, circular motions along the scalp to build up the lather. You can also swipe it a few times down the length of your hair to help distribute those bubbles. 😊

Your feedback is super helpful, and we’ll pass it on to our team. Thanks again for giving the bar a go!

Reviewed by Sue J., from New Zealand
Verified Buyer
I recommend this product
Age Range
55 - 64
My hair texture
Fine
My hair shape
Wavy
My oil production
Oily
Rated 5 out of 5
Review posted

Great Shampoo Bar

2nd purchase of this purple shampoo bar, my hair has never been so shiny and healthy. Enjoying my grey hair now. Thanks so much for a great product.

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Reviewed by Bella, from United States
Verified Reviewer
I recommend this product
Age Range
55 - 64
My hair texture
Fine
My hair shape
Wavy
My curl type
1A
My oil production
Oily
Rated 5 out of 5
Review posted

Superb!

I hardly ever write reviews. Finally a product that actually lives up to its claims! I love these shampoo and conditioner bars and they have made my hair look and feel amazing! I will never go back to bottles of gloop!

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Reviewed by Evelyn S., from United States
Verified Buyer
I recommend this product
Age Range
45 - 54
My hair texture
Thick
My hair shape
Wavy
My oil production
Moderate
Rated 5 out of 5
Review posted

It works!

I have completely white hair and so I have to use a purple shampoo because it definitely gets brassy. This beet shampoo and conditioner have absolutely made a difference in the color of my hair.

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