Tone It Down Shampoo Bar Mini for Brassy Blonde and Gray Hair, image 1

Tone It Down Shampoo Bar Mini for Brassy Blonde and Gray Hair

Rated 4.4 out of 5
Based on 422 reviews
$5.60 $7.00
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Rated 4.4 out of 5
Based on 422 reviews

Eliminate brassy tones and deliver ultimate shine to blonde, white, and grey hair.

New to haircare bars? Not sure which is right for you? Take our quiz!

Sizes:
Full (110g) 80 uses
Mini (15g) 10 uses
Quantity Limited to 5

Wave bye-bye to brass and hello to bright, bouncy tresses with this purple shampoo for blonde and silver hair. Formulated with babassu oil, cocoa butter, ethically sourced purple mica pigments, and a dash of beetroot for a colour boost, this bar is packed with toning superpowers and is gentle enough for daily use.

Long-lasting, easy to use, and safe for colour-treated hair, too!

Net weight: 15g (0.53oz)

Sodium cocoyl isethionate, stearic acid, sodium cocoyl glycinate, mica, Theobroma cacao (cocoa) seed butter, Orbignya oleifera (babassu) seed oil, behentrimonium methosulfate, betaine, brassica alcohol, sodium isethionate, lactic acid, glycerin, guar hydroxypropyltrimonium chloride, parfum¹, benzyl alcohol, sodium chloride, aqua (water), dehydroacetic acid, Jasminum officinale (jasmine) oil, Beta vulgaris (beet) root powder, linalool², CI 77891, CI 77491, CI 77007. ¹Natural fragrance ²Component of essential oils & fragrance

Ready for an easy-to-use shampoo bar? Wet your hair and the bar. Massage the bar into your roots throughout your scalp. Put the bar down and lather shampoo into hair.
Rinse (and repeat, if needed) and follow with conditioner.

Keep your bar as dry as possible - it’ll last longer, stay tidy, and be easier to use. Check out our storage options!
Effective, Clean, and Ethical Haircare
Effective, Clean, and Ethical Haircare
4.7
Rated 4.7 out of 5 stars
Based on 47 reviews
Total 5 star reviews: 38 Total 4 star reviews: 4 Total 3 star reviews: 4 Total 2 star reviews: 1 Total 1 star reviews: 0
89%would recommend these products
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47 reviews
  • Lynette M.
    Flag of Australia
    Verified Buyer
    Reviewing
    Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
    I recommend this product
    Age Range 65+
    My hair texture Fine
    My hair shape Straight
    My oil production Moderate
    Rated 5 out of 5 stars
    1 year ago
    Purple Shampoo

    Love this product and always getting compliments on the colour of my hair.

    Was this helpful?
  • Kim R.
    Flag of Australia
    Verified Buyer
    Reviewing
    Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
    I recommend this product
    Age Range 55 - 64
    My hair texture Fine
    My hair shape Straight
    Rated 5 out of 5 stars
    1 year ago
    Love love love

    Love this bar on my grey locks. Gives a beautiful hue to my hair, always get compliments on the colour.

    Shame you are leaving Australia 🇦🇺, I’ll have to find a new bar.

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  • Cheryl
    Flag of Australia
    Verified Buyer
    Reviewing
    Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
    I recommend this product
    My hair texture Thick
    My hair shape Straight
    Rated 5 out of 5 stars
    1 year ago
    Best purple shampoo

    This is the best purple shampoo I have ever used. It is great for sensitive skin.

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  • kerry c.
    Flag of Australia
    Verified Buyer
    Reviewing
    Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
    I recommend this product
    Age Range 55 - 64
    My hair texture Medium
    My hair shape Wavy
    My oil production Moderate
    Rated 5 out of 5 stars
    1 year ago
    Tones down the brassies

    This Purple Shampoo Bar is fantastic. Not only does it tone down brassy highlights - but it does a great job of cleaning your hair. Combined with the purple conditioner - you end up with lovely soft toned hair. No waxy residue with the Ethique products. I have been using their shampoo and conditioner bars for about a month now and my hair is just getting better (softer) and more conditioned with each use. - very happy and recommend.

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  • jodi a.
    Flag of Australia
    Verified Reviewer
    Reviewing
    Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
    I recommend this product
    Age Range 55 - 64
    My hair texture Fine
    My hair shape Straight
    My oil production Moderate
    Rated 5 out of 5 stars
    1 year ago
    fantastic shampoo

    I love this shampoo for my very white hair. I've tried a number of shampoos and most of them leave gold or yellow tones in my hair. This shampoo make is so white without the blue tinge. It feels nourishing to my hair not stripping it dry. My favourite part is I don't have any plastic waste. One thing I have discovered keep it dry when not in use for longer life. Well done for making a great product in great packaging

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