Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™

Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™

Rated 4.4 out of 5
Based on 624 reviews
$7.00
Rated 4.4 out of 5
Based on 624 reviews

Eliminate brassy tones and deliver ultimate shine to blonde, white, and grey hair.

New to haircare bars? Not sure which is right for you? Take our quiz!

Sizes:
Full (110g) 80 uses
Mini (15g) 10 uses
Quantity: Limited to 5

Wave bye-bye to brass and hello to bright, bouncy tresses with this purple shampoo for blonde and silver hair. Formulated with babassu oil, cocoa butter, ethically sourced purple mica pigments, and a dash of beetroot for a colour boost, this bar is packed with toning superpowers and is gentle enough for daily use.

Long-lasting, easy to use, and safe for colour-treated hair, too!

81% of users* found their hair looked shinier and healthier after using Tone It Down. *based on 12 consumers surveyed.

pH balanced

Net weight: 15g (0.53oz)

The Ethique Guarantee: Don't like your Ethique product? Return it to us for a full refund - anytime! Although we back our bars 100%, we know that trying out solid products can be new and tricky! We recommend you take our hair quiz or try out a mini first so you can find your perfect match!

Ready for an easy-to-use shampoo bar? Wet your hair and the bar. Massage the bar into your roots throughout your scalp. Put the bar down and lather shampoo into hair.
Rinse (and repeat, if needed) and follow with conditioner.

Keep your bar as dry as possible - it’ll last longer, stay tidy, and be easier to use. Check out our storage options!

Sodium cocoyl isethionate, stearic acid, sodium cocoyl glycinate, mica, Theobroma cacao (cocoa) seed butter, Orbignya oleifera (babassu) seed oil, behentrimonium methosulfate, betaine, brassica alcohol, sodium isethionate, lactic acid, glycerin, guar hydroxypropyltrimonium chloride, parfum¹, benzyl alcohol, sodium chloride, aqua (water), dehydroacetic acid, Jasminum officinale (jasmine) oil, Beta vulgaris (beet) root powder, linalool², CI 77891, CI 77491, CI 77007. ¹Natural fragrance ²Component of essential oils & fragrance

Potential allergens: Fragrance, Essential Oil, Coconut, Linalool

Scientifically-proven, natural ingredients

What's in our Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™

Babassu seed oil

Nourishes and protects

Beetroot powder

Restore natural shine and colour

Betaine

Soften and smooth

Babassu seed oil

Nourishes and protects

Beetroot powder

Restore natural shine and colour

Betaine

Soften and smooth

Reviews

Rated 4.4 out of 5
Based on 624 reviews
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average rating 4.4 out of 5
Based on 624 reviews
  • 5 Stars
    420 Reviews
  • 4 Stars
    100 Reviews
  • 3 Stars
    55 Reviews
  • 2 Stars
    22 Reviews
  • 1 Star
    27 Reviews
86% of reviewers would recommend this product to a friend
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624 Reviews
Reviewed by Ashley J., from United States
Verified Buyer
Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™
Reviewing
Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™
I recommend this product
Age Range
45 - 54
Rated 5 out of 5
Review posted

My Mom’s new fav!

I bought this shampoo for my fussy elderly Mom. She loved it! I look forward to helping her move away from plastic (and towards even better hair!).

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Reviewed by Beth B., from United States
Verified Buyer
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Reviewing
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
I recommend this product
Age Range
55 - 64
Rated 5 out of 5
Review posted

I'm so loving that

I love this it helpsmy hair

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Reviewed by jodi a., from Australia
Verified Reviewer
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Reviewing
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
I recommend this product
Age Range
55 - 64
My hair texture
Fine
My hair shape
Straight
My oil production
Moderate
Rated 5 out of 5
Review posted

fantastic shampoo

I love this shampoo for my very white hair. I've tried a number of shampoos and most of them leave gold or yellow tones in my hair. This shampoo make is so white without the blue tinge. It feels nourishing to my hair not stripping it dry. My favourite part is I don't have any plastic waste. One thing I have discovered keep it dry when not in use for longer life. Well done for making a great product in great packaging

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Reviewed by Coral S., from Australia
Verified Buyer
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Reviewing
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
I recommend this product
My hair texture
Thick
My hair shape
Straight
My oil production
Dry
Rated 5 out of 5
Review posted

Great for travelling

Easy to take when travelling. No leaks

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Reviewed by Jade S., from New Zealand
Verified Buyer
Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™
Reviewing
Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™
I recommend this product
Age Range
35 - 44
My hair texture
Fine
My hair shape
Straight
My oil production
Oily
Rated 5 out of 5
Review posted

Great

This made my hair refreshed, soft, bouncy and shinny - I think it certainly tones the blonde nicely but not dramatically or too intensely which is nice.

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