Behind the scenes

You know that feeling when you get a fresh haircut that makes you feel like you can take on the world? That's exactly how we're feeling right now, because we've just given Ethique a makeover that t...

Why We're Having Our Biggest Sale of the Year Right, let's talk about something we haven't done before – we're having our first-ever Black Friday sale. It's a big deal for us, and we want to be tot...

The Truth Behind Our Changing Product Line Okay, let's get real for a sec. You've probably noticed that our Ethique lineup has been streamlined lately. And no, it's not because we suddenly decided ...

Have you ever heard of B Corp but weren't quite sure what it's all about? Don't worry; we've got you covered! B Corp certification is a high standard of excellence that demonstrates a company's ent...

Happy International Women’s Day! Did you know that the coconut oil we use in our products is directly sourced from a small women-led cooperative in beautiful Samoa? We’ve sourced fairly traded ingr...

Happy Earth Month! This week on April 22nd is the 51st anniversary of #EarthDay, which means it’s the day to really show the earth some lovin’! Ethique was founded because we believe business has t...

I am absolutely stoked, because we have managed to reduce our carbon emissions from over 7,000 ton in 2018, to just over 2,000 ton in 2020. That’s a decrease of over 60% - over a period in which we...

When it comes to skincare, everyone is an expert. With the rise of social media, there are so many opinions, brands using greenwashing tactics, and influencers showing off new products that it’s ha...

The cosmetics industry has one goal: to sell you more products. That’s sort of our goal too - only we’re not just doing it to make money, but to make positive change too. It means that we’ll do maj...

Today, Ethique turns NINE! Which in the business world is still very young. However, we’ve managed to pack in a whole lot of goodness in nine years. We have loved creating fun, plastic-free product...

The idea of using solid shampoo and conditioner bars is easy for some, and we know that a lot of you have been sporting Ethique bars in your homes for a while now. For others, rubbing a bar on thei...

Ever wondered what products the Ethique Team uses in their haircare routine? Get ready for an insider’s look at our diverse hair types, favorite products and pro tips! Hayley our Creative Manager H...