The Truth Behind Our Changing Product Line
Okay, let's get real for a sec. You've probably noticed that our Ethique lineup has been streamlined lately. And no, it's not because we suddenly decided to Marie Kondo our entire range (though we do love a good declutter). We know some of you are ride-or-die fans of the products we've had to say goodbye to.
It wasn't an easy decision, and we want to be fully transparent about why we've made these tough calls.
Sustainability and Sales
Some products, despite having loyal fans, weren't selling in large enough quantities. As a brand committed to sustainability, we faced a difficult dilemma. Continuing to produce these items in small batches wasn't environmentally or economically viable. When products don't sell quickly, they risk expiring before reaching customers, potentially creating unnecessary waste. Additionally, we often had to ship small amounts of these products as one-offs, which increases our carbon footprint. All of this goes against our core mission of reducing environmental impact.
Our Small (But Mighty) Team
While we're proud to be a global brand, we're still a relatively small company at heart. Our dedicated team of ~25 manages everything from product development to customer service. Maintaining our previously extensive range was becoming challenging without compromising on quality or service. By streamlining our offerings, we can ensure that each product receives the attention and care it deserves.
Focusing on Our Strengths
Haircare has always been at the heart of Ethique, and it's where we shine and see the most potential for innovation. By concentrating our efforts, we're able to invest more time and resources into developing new, exciting hair products that align with your needs and our sustainability goals. We're committed to bringing you even more effective, ethical hair solutions in the future.
Our Streamlined Range Paves the Way for Exciting New Possibilities
Will we ever get back together with these discontinued products? Never say never, but for now, we're focusing on creating new, exciting products that align with what you're asking for. Got ideas? Slide into our DMs!
We're grateful for your understanding and continued hype. It's because of you that we can keep pushing the boundaries of ethical beauty, evolving our range to meet your needs and our sustainability goals. Change can be bittersweet, but it's also exciting and full of possibilities – like getting a fresh new look that makes you feel ready to take on the world.
Thank you for sticking with us through every phase of our journey, from our first bars to our latest innovations. We cherish the memories we've made together and can't wait to share the next chapter of Ethique with you.
We understand that saying goodbye to your favourite products can be disappointing. If you're looking for alternatives, we've put together some suggestions that we hope you'll love just as much. However, we recognize that some discontinued items, like our beloved concentrates, don't have direct alternatives yet. To our concentrate fans: we hear you, and we're working on innovative solutions that we hope will excite you just as much. Your feedback is invaluable as we continue to evolve our product line.
And now, grab your tissues and cue Sarah McLachlan's "In the Arms of an Angel" because here's the list of products that are no longer gracing our virtual shelves:
The Discontinued List
- All Concentrates
- All Minis
- Discovery Packs
- Exfoliating Pumice, Tea Tree, & Spearmint Soap Bar
- Invigorating Matcha, Lime, & Lemongrass Soap Bar
- Refreshing Lavender & Peppermint Soap Bar
- Uplifting Sweet Orange & Vanilla Soap Bar
- Zesty Lime & Ginger Soap Bar
- Unscented Charcoal, Kaolin, & Oatmeal Soap Bar
- Exfoliating Lime & Ginger Solid Body Scrub Bar
- All Face Moisturisers
- All Body Butters and Body Cream Sticks
- Flash! ™ Multi-purpose Stain Remover Bar
- Bow Wow Bar™ Nourishing Solid Dog Shampoo
- Shampooch™ Unscented Solid Dog Shampoo
- Pawfector™ Softening Solid Dog Conditioner
- Sorbet Shampoo → REPAIRING Shampoo Bar
- Sweet and Spicy Shampoo → VOLUMISING Shampoo Bar
- Heali Kiwi Shampoo → SCALP HEALTH Shampoo Bar
- Pinkalicious Shampoo → EVERYDAY SHINE Shampoo Bar
- Mintasy Shampoo → HYDRATING Shampoo Bar
- Professor Curl Shampoo → CURL-DEFINING Shampoo Bar
- St. Clements Shampoo → CLARIFYING Shampoo Bar
- Tone It Down Shampoo → PURPLE Shampoo Bar
- Frizz Wrangler Shampoo → SMOOTHING Shampoo Bar
- Bar Minimum Shampoo → GENTLE Shampoo Bar
- Too Delicious Conditioner → REPAIRING Conditioner Bar
- Wonderbar Conditioner → VOLUMISING Conditioner Bar
- Curliosity Conditioner → CURL-DEFINING Conditioner Bar
- Tone It Down Conditioner – PURPLE Conditioner Bar
- The Guardian Conditioner – EVERYDAY SHINE Conditioner Bar
- In the Buff Conditioner → GENTLE Conditioner Bar
- Baby Range Shampoo + Conditioner → GENTLE Shampoo Bar + GENTLE Conditioner Bar
- Cream Body Cleansers → try our Shampoo Bars as a soap-free body wash alternative!
- Unscented Cream Body Cleanser → GENTLE Shampoo Bar
- Lipsticks → Lip Balms (try Sugarplum for a tinted option)
- Shower Containers → Storage Trays + Travel Tin
- Superstar → Bliss Face Cleanser
- Wombar → REPAIRING Shampoo Bar
- Kookabara → EVERYDAY SHINE Conditioner Bar
Gone, but never forgotten. Pour one out for our fallen faves.
P.S. If you need someone to chat with about your discontinued product grief, our customer service team is always here. They're like the supportive friend who brings ice cream and a shoulder to cry on, but with more product knowledge and less brain freeze.
