The future of hair is solid and seriously effective. Shop now. Proven in several third party clinical trials and 55,000+ 5-star reviews. Shop Now
The future of hair is solid and seriously effective. Shop now. Proven in several third party clinical trials and 55,000+ 5-star reviews. Shop Now

30x more concentrated
than liquid haircare

55,000+ five-star reviews
55,000+ five-star reviews
41+ million plastic bottles saved. Every plastic-free Ethique bar reflects our commitment to ethical sourcing and sustainable practices. Learn More.
41+ million plastic bottles saved. Every plastic-free Ethique bar reflects our commitment to ethical sourcing and sustainable practices. Learn More.

Better than liquid haircare

For every hair, type, texture and need
30x more active ingredients.
1 Shampoo + conditioner set = 8 liquid bottles*
Clinically proven
Money back guarantee
As seen in The New York Times, Allure, Marie Claire, Good Housekeeping, Popsugar, Refinery29
As seen in The New York Times, Allure, Marie Claire, Good Housekeeping, Popsugar, Refinery29